When I lived in New York, a tour guide at the MET told me that if you stopped to look at every artifact for just one minute, it would take YEARS to see everything.
However, a lot of people living in NYC don’t ever go back to the MET after their first visit. Which led to the idea for this campaign: curate the hidden-in-plain-sight street art and culture all over NYC. Because you'll never see it all, but you'll always see something new.