Eat Like a Texan

Texas Dairy Queen TV Campaign

THE IDEA.

As a displaced Detroiter who grew up in Texas, I remember spooning Dairy Queen Blizzards and soft-serve into my face as a reward for surviving algebra tutoring.


Everyone has their own personal Texas Dairy Queen story, but most people still think of it as a treat restaurant. With this campaign, we tapped into what it means to eat like a Texan, going beyond desserts and into savory territory.

As a displaced Detroiter who grew up in Texas, I remember spooning Dairy Queen Blizzards and soft-serve into my face as a reward for surviving algebra tutoring.


Everyone has their own personal Texas Dairy Queen story, but most people still think of it as a treat restaurant. With this campaign, we tapped into what it means to eat like a Texan, going beyond desserts and into savory territory.


´╗┐ECD: Tripp Westbrook

CD: Michael Buss

ACD: Jason Heatherly

AD: Jennifer Mallette

Producer: Chelle McDonald

Editing House: Republic Editorial