Blizzards and chocolate-dipped cones were my rewards in middle school for tolerating algebra tutoring, which I was against because I knew writers didn't need algebra.
Anyone who grew up in Texas probably has their own memory of Texas Dairy Queen, but most people still think of it as a treat restaurant. With this campaign, we tapped into what it means to eat like a Texan, going beyond sweets and into savory territory.
ECD: Tripp Westbrook
CD: Michael Buss
ACD/AD: Jason Heatherly
AD: Jennifer Mallette
Producer: Chelle McDonald
Editing House: Republic Editorial