Unconditionally Kind


Simply Kind Hearted Brand Campaign

THE

IDEA.

There are plenty of good reasons to prefer pets over people. That's why they deserve a treat that's as good to them as they are to us.


We launched German pet treat Simply Kind Hearted in the U.S. with this campaign during Covid-19, with no actors–– just real people and their best friends.


CD/CW: Chris Bettin

AD: Jason Heatherly

CW: Me

Photo/Video: Scott Harben

Producer: Jen Tone

Brand Team: Knc Strategy