THE
IDEA.
There are plenty of good reasons to prefer pets over people. That's why they deserve a treat that's as good to them as they are to us.
We launched German pet treat Simply Kind Hearted in the U.S. with this campaign during Covid-19, with no actors–– just real people and their best friends.
CD/CW: Chris Bettin
AD: Jason Heatherly
CW: Me
Photo/Video: Scott Harben
Producer: Jen Tone
Brand Team: Knc Strategy