Plenty of stores can and do shout about sales and great prices. But when Richardson Bike Mart approached us about their annual winter sale, we encouraged them to follow a different path––one that showed the adventure and child-like sense of fun that only a bike can give you.
PRINT & OUTDOOR
In-store signage that also appeared on outdoor digital billboards.
We also collaborated with our social media strategy team to develop a paid post campaign that included animated videos in the style of the print work.
AD: Caleb Alba
CD: Jason Heatherly