Richardson Bike Mart

In-store Print & Social Campaign



For their annual winter sale, we steered Richardson Bike Mart away from shouting about prices and encouraged them to instead take a more adventurous approach with their in-store signage and social media campaign.

So, we took wildlife critters, put them them in biker shorts and tapped into the child-like sense of fun that only a great ride can give you.

AD: Caleb Alba

CD: Jason Heatherly

CW: Me

Agency: Firehouse