Tame the Trail

Richardson Bike Mart Print & Digital Campaign

THE IDEA.

Plenty of stores can and do shout about sales and great prices. But when Richardson Bike Mart approached us about their annual winter sale, we encouraged them to follow a different path––one that showed the adventure and child-like sense of fun that only a bike can give you.

PRINT & OUTDOOR

In-store signage that also appeared on outdoor digital billboards.

SOCIAL MEDIA

We also collaborated with our social media strategy team to develop a paid post campaign that included animated videos in the style of the print work.

AD: Caleb Alba

CD: Jason Heatherly