Richardson Bike Mart

Print, OOH & Digital Campaign

THE

IDEA.

Plenty of stores can and do shout about sales and great prices. But when Richardson Bike Mart approached us about their annual winter sale, we encouraged them to follow a different path––one that showed the adventure and child-like sense of fun that only a bike can give you.

AD: Caleb Alba

CD: Jason Heatherly

CW: Me

Agency: Firehouse