THE

IDEA.

Being gluten-free, this project was kind of my bread and butter, if you will. Genius is an artisan-baked gluten free bread from the UK that came to us for their launch in the U.S. I collaborated with a UX/graphic designer to create their American landing page.

The brand story is centered around the idea that Genius isn’t a substitute for the real thing. It is the real thing: bread that tastes good and brings people together, no matter what their dietary differences are.